Blog Archives

Those Who Can’t Do Publicize

It’s not true or at least I’m hoping it’s not.

Lately I’ve been dabbling in different types of writing and even some comic book script writing. It’s not as easy as some might thing but I’ve got a secret weapon that’s not so secret.

ComixTribe’s The Proving Grounds

Steven Forbes over at CT has a fantastic weekly post where he rips scripts to shreds in a constructive way! It’s a method of teaching and help he’s offering to the comic book community that I’m really happy he’s doing and not just because he’s edited my script. Steven’s able to find some of the problems met in writing and with the Bolts and Nuts he gives a heads up on how to avoid them.

So take a look at what he says on my script and of course what he’s said on the ones before me and after. He’s a great editor and is here to help.

I’m now off to fix what I’ve done wrong. It’s a start!


Crawling back to the blogverse

As a publicist I have to be able to make and maintain a schedule. Sometimes for myself and sometimes for others. Either way, ignoring a responsibility is not in the job description and so I’m back to blogging everywhere I feel I should. I’m thinking that this is the perfect time to talk about scheduling and keeping commitments you make to not only clients but to yourself as well. But where do we begin?

I think the basic and sometimes the hardest part of the schedule is realizing your limits. Now this isn’t a repeat of the ‘goals’ post but looking at instead the realistic planning that goes into a schedule for yourself and clients. How long do you need for each task? What do you schedule for? How tight can you make it?

The short answer: loosely fill the time with what you know you’ll be able to accomplish and prioritize the most important tasks first.

If you schedule too much in say a day of interviews your client could a) miss an important meeting/interview due to the benign like traffic or b) be too exhausted to perform up to par. Publicity is about being your best and garnering the attention you deserve for doing so. If you are too exhausted from that 25 minute subway ride, that was delayed so you had to run to the interview, to be able to talk you’ve lost your chance and a good opportunity to reach your audience and publicize yourself and your product.

There must always be a contingency plan for the best and worst case scenario because both are likely. It’s sort of like a relay; when you think of scheduling you plan for it all to go well but also for the chance someone drops the proverbial ‘ball’ and you need another plan to pick it back up. I’m trying to think of some good examples but now I’m still on the inexperienced side and don’t have too many juggling experiences to share. But I do have one a former professor enjoyed telling.

She had an author who was new, completely inexperienced with media. The media training began and the schedule  had to be light to afford any surprise situations around the media hits. There was an interview her client had to conduct on a morning television show. Very brief intro about herself and about the book, maybe a 3-5 minute slot and then it would be over. All the media training in the world couldn’t prepare them for the earlier act taking too long and suddenly 3-5 minutes became 2-3 and then 2 minutes or less. The author, who was already jittery, was starting to feel the pressure and nearly cracked on camera. Nearly. My professor was lucky in this case, had she been given the full 5 minutes there might have been a mess to clean up but all in all it worked out well. They had to adjust and the schedule was airy enough to give them room to breathe and have a relaxing drink afterwards to calm both their nerves.

But there’s also your own schedule, and this I have much more experience in. I often try to take on too many ‘tasks’ or ‘activities’. You could probably call them hobbies or chores, but whichever they are I have too many and promise myself too much. In an experiment I’m trying something a little more straight forward and treating myself like a client: What can I actually, physically and mentally get done on my epic ‘to-do-list’? Not what I want, but what the client ‘Lisa’ can do and where I can make room for flops, early arrivals and disasters alike.

I need to rank my tasks by what’s most important to me and then work out how they work into my already existing life schedule. Blogging is a good start. I’m making a weekly schedule to try to keep on top of the blogosphere and produce the content I like in the time frame I think is reasonable. In the mix I need to devote considerable time to my new clients at ComixTribe and remember to have fun with family and friends. If I don’t, what’s the point?

This is the beginning of an organizing attempt for this new 26-year-old (My birthday was this weekend and with it I remembered how to have a good time). Here’s to hoping I can keep up this new schedule and continue to please my most important and demanding client; myself.

Do you have any scheduling tips? Geared for publicity or not I’d love to hear them.


You In on the SCAM? Release: Joe Mulvey’s SCAM #1

Now to share the love and highlight some work: Press release made in conjunction with ComixTribe Staff. And of course remember to check out SCAM #1: In Stores and online January 25th, 2012.

God I love this job.



January 11, 2012 — New York, NY — The first printing of SCAM #1, the comic book debut of writer/artist Joe Mulvey, will hit the shelves of select comic retailers on January 25, 2012.

SCAM is “X-Men meets Oceans 11″ and involves a team of super-powered grifters on the biggest con of their lives…taking down a Vegas casino and getting revenge on a former teammate who double-crossed them.

SCAM #1 is the double-sized first installment of a five-issue mini-series, and marks the latest release from creator-owned publisher ComixTribe (The Red Ten, The Standard.)

 Release Date January 25th, 2012

The first printing of SCAM #1 will be only 777 copies, and available in just 21 Comic Shops.  Physical retail copies of the books will be EXCLUSIVE to only those 21 stores for 30 days, before ComixTribe open up wider distribution for the second printing and future issues.


Third Eye Comics – (Pitt Boss Retailer! Exclusive Store Variant Available!)
Double Midnight Comics – Manchester, NH
Friendly Neighborhood Comics (SCAM Tour Destination!) Bellingham, MA
Larry’s Wonderful World of Comics (SCAM Tour Destination!) – Lowell, MA
Happy Harbor – Edmonton, Alberta, CA
Alpha Comics – Calgary, Alberta, CA
Jetpack Comics – Rochester, NH
Casablanca Comics – Portland, ME & Windham, ME
Comics Den – Queens, NY
Collectors Paradise  – (Pitt Boss Retailer! Exclusive Store Variant Available!) Winnetka and Pasadena, CA

Retailers: Interested in Joining the SCAM 21?

ComixTribe has a limited number of spots left for retailers interested in becoming one of only 21 retailers carrying SCAM #1 in January.  These spots will be filled first-come, first-serve, so if you are a progressive retailer looking to support quality creator-owned books and want exclusivity for 30 days, contact (or DM @tylerjamescomic at Twitter) immediately.

Readers: Don’t Miss Out On SCAM #1 First Printing!

Want to make sure you get a copy of SCAM #1? Readers have three options available to purchase:

1.) Pre-order now from any of the retailers listed above to reserve your copy and pick-up January 25, 2012.

2.)  If your retailer is not carrying SCAM #1,
Pre-Order Online Today!

3.) Buy it digitally on January 25, from digital distribution partners, including, DriveThruComics, MyDigitalComics, and Wowio.

Book Tour

New England Comics Retailers Alliance (NECRA) store tour
Saturday February 4th, 2012 @ 11:oo am –  Friendly Neighborhood Comics in Bellingham, MA
Saturday February 4th, 2012 @ 3:oo pm – Larry’s Wonderful World of Comics in Lowell, MA

     Story & Art – Joe Mulvey
     Digital Inks – John Ercek and Jules Rivera
     Colors – Andrew Crossley
    Letters – AndWorld Design
     Cover – JoeMulvey and Andrew Crossley
     Editor – Tyler James and Steven Forbes
     Publisher: ComixTribe
     Format: 44 pages, Full color
     Rarting: Teen + Up
     Price: $3.99
©2012 Joe Mulvey

Special Variant Availabe: 
SCAM #1 
Artist Edition Sketch Cover, featuring an original cover sketch by Joe Mulvey. These are limited to 100, signed, numbered. Note: Additional Artist Edition covers can be purchased for $24.99.

Joe Mulvey is a freelance graphic artist from NYC, trying to spread his love of comics and take over the world one panel at a time. Visit him at, or follow him on Twitter @joemulv

“Joe is one of the good guys,” says ComixTribe publisher Tyler James. “He’s been doing some incredible comic book advocacy work this year, most notably with his “What Do You Really Know About Comics” column at Comics He’s helping to grow the comic market one reader at a time and I’m thrilled to be helping him get SCAM out.”

ComixTribe is a publisher of creator-owned comics, including EPIC, Tears of the Dragon, The Red Ten, The Standard, SCAM, and Runners.  In addition to being a publishing imprint, ComixTribe is also an online community, with the mission statement: Creators helping creators make better comics. ComixTribe also sponsors the annual 30 Characters Challenge, an online art event where participants challenge themselves to create 30 brand new characters in just 30 days, one for every day of November. Visit, @ComixTribe on Twitter and on Facebook .

For Publicity and Public Relations Solicits:
Review Copy Requests, Interviews and more please contact

Lisa-Marie Wilson

Never gone, just preoccupied

I’ve been gone a long while. I should have posted weeks ago but this month has been hectic. Christmas, family, car accident, New Years, moving downtown and a second job.

Officially I am the new Publicity and Public Relations Manager for ComixTribe.

Neat, huh?

I’ve been working on a few things this new year with them that will all be revealed in the next few coming weeks. It’s been a great deal of exciting coupled with my new found ‘time management skills’. In all honestly I’m still trying to find them.

But I’m pleased and excited. New work, new tasks. The day job keeps me busy and so does the night but I am enjoying myself on all sides. Even despite the fact that moving in has been a frightful mess of time consuming unpacking I’m liking the turn my life has taken.

On, our publisher Tyler James made a great post about making and setting goals for the year.

Setting Your #MakeComics Goals for 2012

I’ve read through it and for a girl who loves lists I find myself hesitant to make goals right now. The beginning of this year has been hectic and although I like the progress and the turn my life has taken I do not enjoy the pace. A little too much in such a short time does not make for a happy camper.

So keeping some of Tyler’s suggestions in mind I want to add a criteria of my own: think long and hard about these goals before you  set them. I’m easily discouraged by negative reactions when stressed. Any other day and you couldn’t stop me but in the hustle and bustle sanity always comes first. Remember that when making your goals.

With that said and done I have a special surprise for you tomorrow morning. Watch, wait and learn!

As always Cheer and happy reading.

I hope to bring you a nice new set of reviews shortly : ComixTribe Title Features!

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