Category Archives: Publicity
It’s been a while and I’m going to throw out an apology to readers and fans: I shouldn’t have gone away but sometimes the plate gets a little full. With some shuffling and a few shifts in work time management it looks like I’m getting back in the swing.
And the first thing to greet those who miss hearing my musings? I’ve written a small article for WorkingInPublishing.com titled “Where do you go from here? From intern to Publishing Professional”
You can view the article here and don’t forget to check out the rest of the site. They’re a group of industry professional that blog about entering and working in the book publishing industry. The website is an extension of a new series of ebooks they’re planning on releasing soon.
So now that you’ve either read or ignored the link I think a little on guest blogging is the topic of the day.
I didn’t solicit this guest posting, but was very happy to write. WorkingInPublishing has posted a short blog on Ryerson’s Publishing Program and included my review from last year. A fellow classmate of mine also did a 3-part series on her experiences in Ryerson and they are helpful to have a clearer idea of just what you’re getting yourself into. Now if you did read the guest post you’ll notice it was… in my opinion… bland. What do you write about when ask ‘tell us a bit about your carreer and how you got there in 500 words or less’?
A credit to WorkingInPulishing: they gave me the creative license to write what I wanted to but a failing on my part for not being able to narrow down some harder points in the short word count.
Ultimately the message of the article is true to just about any profession one might tackle: It is what you put into it. The Ryerson program, my job hunting, my internships and ultimately my day job now with Master Point Press are measures of myself and how much effort I’ve put into being a part of this industry. Some are lucky and fall into positions (pointing at this girl with my first internship) but at some point we all have to work hard for what we want. It may not have been the most detailed, thought-provoking or mind-boggling message but it was one I think publishing professionals in particular need to really get early on. I wish I’d been told sooner, to be honest, but I’m happy where I am nonetheless.
But the beauty of a guest blog post, beyond cross publicity and opportunity to expand connections, is the experience to work with other people even if in small measure. You are reaching a greater audience and having a wonderful chance to expand your own opinions and views. So I would like to send a thank you (beyond the few I’ve already done) to the WorkingInPublishing team. Jude Kahn was cheerful and great to deal with and the posting was quick.
All that aside there is more to look forward to in the near future. A solicited review or two in the mix along with some personal faves and how-to’s down the road.
As a publicist I have to be able to make and maintain a schedule. Sometimes for myself and sometimes for others. Either way, ignoring a responsibility is not in the job description and so I’m back to blogging everywhere I feel I should. I’m thinking that this is the perfect time to talk about scheduling and keeping commitments you make to not only clients but to yourself as well. But where do we begin?
I think the basic and sometimes the hardest part of the schedule is realizing your limits. Now this isn’t a repeat of the ‘goals’ post but looking at instead the realistic planning that goes into a schedule for yourself and clients. How long do you need for each task? What do you schedule for? How tight can you make it?
The short answer: loosely fill the time with what you know you’ll be able to accomplish and prioritize the most important tasks first.
If you schedule too much in say a day of interviews your client could a) miss an important meeting/interview due to the benign like traffic or b) be too exhausted to perform up to par. Publicity is about being your best and garnering the attention you deserve for doing so. If you are too exhausted from that 25 minute subway ride, that was delayed so you had to run to the interview, to be able to talk you’ve lost your chance and a good opportunity to reach your audience and publicize yourself and your product.
There must always be a contingency plan for the best and worst case scenario because both are likely. It’s sort of like a relay; when you think of scheduling you plan for it all to go well but also for the chance someone drops the proverbial ‘ball’ and you need another plan to pick it back up. I’m trying to think of some good examples but now I’m still on the inexperienced side and don’t have too many juggling experiences to share. But I do have one a former professor enjoyed telling.
She had an author who was new, completely inexperienced with media. The media training began and the schedule had to be light to afford any surprise situations around the media hits. There was an interview her client had to conduct on a morning television show. Very brief intro about herself and about the book, maybe a 3-5 minute slot and then it would be over. All the media training in the world couldn’t prepare them for the earlier act taking too long and suddenly 3-5 minutes became 2-3 and then 2 minutes or less. The author, who was already jittery, was starting to feel the pressure and nearly cracked on camera. Nearly. My professor was lucky in this case, had she been given the full 5 minutes there might have been a mess to clean up but all in all it worked out well. They had to adjust and the schedule was airy enough to give them room to breathe and have a relaxing drink afterwards to calm both their nerves.
But there’s also your own schedule, and this I have much more experience in. I often try to take on too many ‘tasks’ or ‘activities’. You could probably call them hobbies or chores, but whichever they are I have too many and promise myself too much. In an experiment I’m trying something a little more straight forward and treating myself like a client: What can I actually, physically and mentally get done on my epic ‘to-do-list’? Not what I want, but what the client ‘Lisa’ can do and where I can make room for flops, early arrivals and disasters alike.
I need to rank my tasks by what’s most important to me and then work out how they work into my already existing life schedule. Blogging is a good start. I’m making a weekly schedule to try to keep on top of the blogosphere and produce the content I like in the time frame I think is reasonable. In the mix I need to devote considerable time to my new clients at ComixTribe and remember to have fun with family and friends. If I don’t, what’s the point?
This is the beginning of an organizing attempt for this new 26-year-old (My birthday was this weekend and with it I remembered how to have a good time). Here’s to hoping I can keep up this new schedule and continue to please my most important and demanding client; myself.
Do you have any scheduling tips? Geared for publicity or not I’d love to hear them.
Now to share the love and highlight some work: Press release made in conjunction with ComixTribe Staff. And of course remember to check out SCAM #1: In Stores and online January 25th, 2012.
God I love this job.
FOR IMMEDIATE RELEASE
January 11, 2012 — New York, NY — The first printing of SCAM #1, the comic book debut of writer/artist Joe Mulvey, will hit the shelves of select comic retailers on January 25, 2012.
SCAM is “X-Men meets Oceans 11″ and involves a team of super-powered grifters on the biggest con of their lives…taking down a Vegas casino and getting revenge on a former teammate who double-crossed them.
SCAM #1 is the double-sized first installment of a five-issue mini-series, and marks the latest release from creator-owned publisher ComixTribe (The Red Ten, The Standard.)
Release Date January 25th, 2012
The first printing of SCAM #1 will be only 777 copies, and available in just 21 Comic Shops. Physical retail copies of the books will be EXCLUSIVE to only those 21 stores for 30 days, before ComixTribe open up wider distribution for the second printing and future issues.
Third Eye Comics – (Pitt Boss Retailer! Exclusive Store Variant Available!)
Double Midnight Comics – Manchester, NH
Friendly Neighborhood Comics (SCAM Tour Destination!) Bellingham, MA
Larry’s Wonderful World of Comics (SCAM Tour Destination!) – Lowell, MA
Happy Harbor – Edmonton, Alberta, CA
Alpha Comics – Calgary, Alberta, CA
Jetpack Comics – Rochester, NH
Casablanca Comics – Portland, ME & Windham, ME
Comics Den – Queens, NY
Collectors Paradise – (Pitt Boss Retailer! Exclusive Store Variant Available!) Winnetka and Pasadena, CA
Retailers: Interested in Joining the SCAM 21?
ComixTribe has a limited number of spots left for retailers interested in becoming one of only 21 retailers carrying SCAM #1 in January. These spots will be filled first-come, first-serve, so if you are a progressive retailer looking to support quality creator-owned books and want exclusivity for 30 days, contact firstname.lastname@example.org (or DM @tylerjamescomic at Twitter) immediately.
Readers: Don’t Miss Out On SCAM #1 First Printing!
Want to make sure you get a copy of SCAM #1? Readers have three options available to purchase:
1.) Pre-order now from any of the retailers listed above to reserve your copy and pick-up January 25, 2012.
3.) Buy it digitally on January 25, from digital distribution partners, including Graphic.ly, DriveThruComics, MyDigitalComics, and Wowio.
New England Comics Retailers Alliance (NECRA) store tour
Saturday February 4th, 2012 @ 11:oo am – Friendly Neighborhood Comics in Bellingham, MA
Saturday February 4th, 2012 @ 3:oo pm – Larry’s Wonderful World of Comics in Lowell, MA
Story & Art – Joe Mulvey
Digital Inks – John Ercek and Jules Rivera
Colors – Andrew Crossley
Letters – AndWorld Design
Cover – JoeMulvey and Andrew Crossley
Editor – Tyler James and Steven Forbes
Format: 44 pages, Full color
Rarting: Teen + Up
©2012 Joe Mulvey
Special Variant Availabe:
SCAM #1 Artist Edition Sketch Cover, featuring an original cover sketch by Joe Mulvey. These are limited to 100, signed, numbered. Note: Additional Artist Edition covers can be purchased for $24.99.
“Joe is one of the good guys,” says ComixTribe publisher Tyler James. “He’s been doing some incredible comic book advocacy work this year, most notably with his “What Do You Really Know About Comics” column at Comics Bulletin.com. He’s helping to grow the comic market one reader at a time and I’m thrilled to be helping him get SCAM out.”
ComixTribe is a publisher of creator-owned comics, including EPIC, Tears of the Dragon, The Red Ten, The Standard, SCAM, and Runners. In addition to being a publishing imprint, ComixTribe is also an online community, with the mission statement: Creators helping creators make better comics. ComixTribe also sponsors the annual 30 Characters Challenge, an online art event where participants challenge themselves to create 30 brand new characters in just 30 days, one for every day of November. Visit ComixTribe.com, @ComixTribe on Twitter and on Facebook .
For Publicity and Public Relations Solicits:
Review Copy Requests, Interviews and more please contact
It’s nearly November. For some that can mean only ONE thing.
Which is extremely important but it means one more thing too: NaNoWriMo
What the hell is NaNoWriMo? It’s the National Novel Writing Month (with a pretty funky name to go with an awesome cool idea). It’s a yearly tradition of a bunch of writers, known, experienced, inexperienced or anonymous come together,write 50,000 words in 30 days. It opens November 1st, closes the 31st.
There is no time to edit
There is no time to revise
There is only time to write! It’s a great opportunity to do free form novel-writing without giving one hoot about quality. Which yes, you can argue is MADNESS but sometimes it’s just what the doctor ordered. Get it out of you, in 50,000 words to join the NaNoWriMo community of insane authors.
It has a wonderful forum base where you can chat about what you’re writing, grab ideas and spew out your own. The support for this in social media caught my attention last year and I’m thinking, if I’m crazy enough I just might attempt the massive word count toll.
Rules: Must be from scratch. No cheating here people. You also need to finish within the time frame allotted. You can join later in the month, but that means you have less time to create your monster.
So join me in the excitement! If only to watch the progress if you’re too timid to take part (pot calling kettle super black right now)
Please also note: NaNoWriMo’s run by a tiny but mighty nonprofit called the Office of Letters and Light. Check them out and all their programs they offer.
Good news everyone, Vanair Publicity is no more, or rather has just changed names!
We (as in me) are now:
UpsetAppleCart Publicity and Promotions!!
Just a simple name change as I find it fits my personality much better and this is a world where children can be named Apple or Talula Does the Hula From Hawaii, so I think this can pass as a blog name.
More reviews to come along with publicity news.
Yesterday I had the chance to meet up with Andrew Uys (pronounced Ace) founder of UysFaber. Talking publishing, comics, freelancing and tangents. There was sesame chicken, iced tea, steak and a beer or two! Just my kind of Monday.
Food aside, it was great to meet Andrew face to face and talk publicity and comics. Getting to know him a bit more, see where he’s coming from and where he’s going gives me a better idea of how we can help each other.
Working with Andrew would definitely be a great introduction into the industry in Toronto and I’m the kinda gal who wants to help indie publishers, artists and authors in any way I can.
Right now he has me looking at Salt Road#1 and 2 for now which seems like a good place to start. (Nudge: You should go look too!) The next step is the nitty-gritty I think: exactly what he needs and how I can do that for him. And of course, there the fee’s to discuss. Defining your worth in $$ is never a comfortable subject, but it will be done!
Now, could that post get anymore cryptic? I might try another day. But it’s just barely post 10am, I think that gives me a smidge of leeway to not be extremely entertaining.
And of course, as always, more is on its way.
Another string of resume submission all across Toronto, resumes, writing, you name it! I’m slowly finding I need to be a little more involved in the comic book community but it’s proving difficult while living in Pickering and not in the city. However, the optimism is not based entirely off these applications for new jobs. No this optimism is from class. Read the rest of this entry
The Dashed hopes and dreams of an aspiring Publicist? I wouldn’t say so. After a year of looking, still nothing. Septagon Studios did not turn out to be the saviour I had hoped. I posted a bio and an ‘add,’ you could say, describing my mission to see if anyone would bite. I did have one, still looking into it, but as of now it’s all gone cold. Not enough people use the site or there’s just not that many people interested in Graphic Novel production anymore.
Am I still hopeful?
Of course! I’m currently in the works, trying to make a few more contacts in the Publishing industry however I shall never name names. But most importantly I’m dabbling in a little creativity of my own: this week shall be the last week I hold on to the first of a long line of scripts for a graphic novel.
Independently produced? Of course! Oh what would I do to be represented by a publisher… I think the sky would be the limit on that one, though I’m sure I’d hold my soul a little while before caving. But there is always hope. I will start to do my reviews again. I hope. If time allows.
Back to school, back to work, back to writing, back to hunting: I have a feel 2011 will be a better year than 2010.
Keep the faith! Hold onto hope, and maybe one day we’ll all be doing what we want.
Cheers, and good luck. We could all use a little I’m sure.
A lot of people might argue that this last year has been a terrible time to start hunting for a job. Especially in fields with so many applicants that employers can pretty much get people to work for free. It is a tough time and although I could go on and on about the economic structure of things I’ll instead offer some optimism. Read the rest of this entry
OwlKids at Taste of the Danforth
On Saturday August 7th I volunteered at Taste of the Danforth for OwlKids. It was pretty straight forward, a whole lot of ‘Hi, how are you? Would you like a magazine for your son/daughter/child (when you can’t see their face)” and smiling until your face feels plastered that way.
It was good though. Nice to see people having a good time, the weather was fantastic and I have to admit Owl Kids Magazines are pretty good. They had a lot of things I didn’t expect, based a lot on learning and entertainment so bravo!
Parents often recognized the name and a lot of teenagers came by saying ‘I remember those!!!’ It was a little surreal but I guess you could say fun. But ultimately good for the company. Lesley Black was great, she was there and working hard and did a great job of making us all happy. Not to mention a little surprise of lunch money at the end certainly helped make the heat of the day worth it. But I had fun. I don’t normally around kids but I did while volunteering for OwlKids
Danforth was PACKED. Full of people just everywhere and you could barely wade through at times. Lines for food were gargantuan, I unfortunately couldn’t eat anything nice and greek because of it. So Lick’s it was! Burgers and hotdogs followed by all you can eat sushi with some old school friends.
Would I volunteer again?
Absolutely. Despite the heat, despite the people who look at you like you’re mad, despite the crying kids I’d do it again.